Man Has Been Sporting Half A Beard For More Than A Year To Save The Rainforests

It has been alarming, to say the least, to watch the Amazon burning. Tens of thousands of fires have cropped up recently and it has been making things difficult to put out the infernos that are still going.

One man is taking matters into his own hands to do something about it. In order to raise awareness for the burning Amazon rainforests and the destruction of rainforests worldwide, one man grabbed a razor.

For more than a year, James Stanton-Cooke has been walking around with only half a beard. The reason? He wants people to remember that 50% of the rainforests that are now burning or already destroyed.

James is an activist that goes by the social media name, ‘Jimmy Halfcut’. He visited South America in 2011 with Jessica Clarke and saw just how much of the landscape had been wiped out.

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🎉WE ALL DID IT🎉 The HalfCut movement in its first inception has raised over $208,000 for rainforests protection! 🙏 This will be matched $1 for $1 with our partners @rainforesttrust saving hundreds of thousands of acres of rainforests. That's something to celebrate. 🎉🙏🐾🌳🌏 We can't thank everyone enough for being involved with making our planet a saver and better place for all species. Let's continue to be better, educated in a fun disruptive way and empower people to take action on deforestation. A huge hug from the HalfCut Team. Ps we want you to be part of of the team.Your needed ✊🏼✊🏾✊ 🌳🌳🌳 #nationalhalfcutday #halfcut2019 #halfcutorg #rainforesttrust 🌳🌳🌳 #conservation #rainforestprotection #protectcountry #rainforest #environment #deforestation  #environment #deforestation #climatechange #climate #tree #vegan #animals #habitat #sustainability #hair #forest ##fruit #braids #wildlife #species #vegan #braid #forest #amazonrainforest #amazon #footprint #daintree #heaven #treesofinstagrams

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James talked to LADbible about the issue, saying: “We were at a loss. It felt too big of an issue to tackle and to even start the process felt almost impossible.

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“Most people get it when they see the destruction, but the issue becomes the elephant in the room, we know it’s happening we know why it is happening, but how do we stop it?

“When we came back to Australia we realized the issues were just as bad if not worse here in Australia.

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Love this shot 🙏💚. Meet Joe from @stanleyandco_salon who not only is a wonderful human, business owner and father of two, he was the first barber and salon to take on being a HalfCut Alliance donating $2.50 per haircut and or beard trim to save rainforests. As the saying goes – from little things big things grow. Joe now has helped save over 1,200 acres of rainforests, introduced us to some incredible Earthlings – @the_richardreid and many more and has volunteered his time endlessly to support the HalfCut movement at events trimming beards and hair, letting us film and have interviews in his barber shop and more. This is what I love about this movement, people from all parts of life helping in any capacity and developing long lasting friendships, whilst saving rainforest. Cheers Joe and team 👏🙌🙏🐾🌳🌏 Need a beard trim and or haircut (male and female) 😁 Hit up @stanleyandco_salon . Photo credit 📸 @bencookphoto 🌳🌳🌳 #nationalhalfcutday #halfcut2019 #halfcutorg @rainforesttrust @leonardodicaprio #rainforesttrust 🌳🌳🌳 Profile > Website > Sign Up or Donate! 🌳🌳🌳 #conservation #rainforestprotection #protectcountry #rainforest #environment#deforestation  #environment #deforestation #climatechange #climate #tree #vegan #animals #habitat #sustainability #hair #forest #medicine #fruit #braids #wildlife #species #vegan #braid #forest @gretathunberg #amazonrainforest #amazon #footprint #daintree #haircut

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“Australia is the youngest country to be colonized and the only developed country in the top 11 countries for deforestation globally with the main cause of deforestation being animal agriculture.”

James wanted to make a statement without sounding like he was preaching from a pulpit.

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In response to this recent news about The Amazon we’ve shifted our focus so all funds raised from herein go directly to Amazon related campaigns. Visit our website for more information. 🌳🌳🌳 Profile > Website > Sign Up or Donate! 🌳🌳🌳 🌳🌳🌳 #conservation #rainforestprotection#protectcountry #rainforesttrust#rainforest #environment#deforestation #halfcut2019 #halfcut Parts of the Amazon Rainforest have been burning for the last three weeks 😭😭😭 Where has the news been about this 🤔Where is the outraged 😡 Why is this not being talked about? 🌳🌳🔥🔥🔥🔥 This is crimes against our environment, animals and humanity. @jairmessiasbolsonaro you are an international disgrace. Your agenda is land clearing for cattle grazing. You will not be forgive for this level of destruction to all species on Earth. To accuse NGOs just proves how out of touch you are. No it just proves that you did nothing to control these fires to allow for further land clearing for cattle. History will never forget this. You will be held accountable. 🌳🌳🌳 #358 days #halfcut. #Halfcutfor365days, 8 days left 🌳🌳🌳 Help us save more natural treasures. 🌳🌳🌳 Profile > Website > SignUp > Go HalfCut 🌳🌳🌳 🌳🌳🌳 #conservation #rainforest #environment #deforestation #globalwarming #climatechange #climate #tree #vegan #animals #habitat #sustainability #hair #forest #medicine #fruit #braids #wildlife #species #food #vegan #schoolstrike #braid #forest @gretathunberg #halfcut #amazonrainforest @rainforesttrust

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“We wanted to create a visual disruption for people to ask, ‘why half a beard, did you lose a bet mate’, allowing us to have a conversation about conservation,” he tells us. “Explaining the visual metaphor that now more than 50 percent for the world’s forests are destroyed and 50 percent of plant species are extinct.”

The ecosystem can not care for itself so he is raising money on its behalf.

James says that 98.8% of the money he raises goes directly to The Rainforest Trust ‘Saving Indigenous Land in The Amazon’ campaign. That organization is focused on the western half of the Amazon basin. Stripe gets the other 1.2% to cover his credit card fees.

It may seem like a small gesture but things such as this do help to save the planet. James would also like others to join his movement by shaving off half of their beard or hair.

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